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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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1940s Fashion (Paperback)
Loot Price: R223
Discovery Miles 2 230
You Save: R45
(17%)
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1940s Fashion (Paperback)
Series: Britain's Heritage
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List price R268
Loot Price R223
Discovery Miles 2 230
You Save R45 (17%)
Expected to ship within 9 - 15 working days
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Despite - or perhaps because of - the privations of war, the 1940s
was one of the greatest decades for fashion in Britain. The designs
and fashions of the 1930s would linger on through the early years
of the Second World War but with shortages and rationing firmly in
place, the Utility clothing available in the shops had to overcome
these restrictions and still look new and vivid. Because so much of
the war effort depended on Britain's women, fashion was considered
important for morale. Fashion in the 1940s ranged from military
uniforms (for men and women) to siren suits to be worn to keep warm
in air raid shelters at night and the demob suits issued to those
leaving the services at the end of the war. The mantra of 'make-do
and mend' would spawn a decade of creativity, and a generation who
would not let austerity prevent them from looking good.
Transatlantic and military influences were everywhere, and after
the war was over Dior's 'New Look' set the scene for the fashions
of the prosperous 1950s. This book is part of the Britain's
Heritage series, which provides definitive introductions to the
riches of Britain's past, and is the perfect way to get acquainted
with 1940s fashion in all its variety.
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