1940s Fashion (Paperback)

Despite - or perhaps because of - the privations of war, the 1940s was one of the greatest decades for fashion in Britain. The designs and fashions of the 1930s would linger on through the early years of the Second World War but with shortages and rationing firmly in place, the Utility clothing available in the shops had to overcome these restrictions and still look new and vivid. Because so much of the war effort depended on Britain's women, fashion was considered important for morale. Fashion in the 1940s ranged from military uniforms (for men and women) to siren suits to be worn to keep warm in air raid shelters at night and the demob suits issued to those leaving the services at the end of the war. The mantra of 'make-do and mend' would spawn a decade of creativity, and a generation who would not let austerity prevent them from looking good. Transatlantic and military influences were everywhere, and after the war was over Dior's 'New Look' set the scene for the fashions of the prosperous 1950s. This book is part of the Britain's Heritage series, which provides definitive introductions to the riches of Britain's past, and is the perfect way to get acquainted with 1940s fashion in all its variety.

General

Imprint:	Amberley Publishing
Country of origin:	United Kingdom
Series:	Britain's Heritage
Release date:	May 2018
Authors:	Fiona Kay • Neil R. Storey
Dimensions:	234 x 165 x 5mm (L x W x T)
Format:	Paperback
Pages:	64
ISBN-13:	978-1-4456-7915-0
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Fashion design Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
LSN:	1-4456-7915-9
Barcode:	9781445679150

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