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Why Architects Matter - Evidencing and Communicating the Value of Architects (Hardcover)
Loot Price: R4,079
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Why Architects Matter - Evidencing and Communicating the Value of Architects (Hardcover)
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Why Architects Matter examines the key role of research- led,
ethical architects in promoting wellbeing, sustainability and
innovation. It argues that the profession needs to be clear about
what it knows and the value of what it knows if it is to work
successfully with others. Without this clarity, the marginalization
of architects from the production of the built environment will
continue, preventing clients, businesses and society from getting
the buildings that they need. The book offers a strategy for the
development of a twenty-first-century knowledge-led built
environment, including tools to help evidence, develop and
communicate that value to those outside the field. Knowing how to
demonstrate the impact and value of their work will strengthen
practitioners' ability to pitch for work and access new funding
streams. This is particularly important at a time of global
economic downturn, with ever greater competition for contracts and
funds driving down fees and making it imperative to prove value at
every level. Why Architects Matter straddles the spheres of
'Practice Management and Law', 'History and Theory', 'Design',
'Housing', 'Sustainability', 'Health', 'Marketing' and 'Advice for
Clients', bringing them into an accessible whole. The book will
therefore be of interest to professional architects, architecture
students and anyone with an interest in our built environment and
the role of professionals within it.
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