A Design Space for Pervasive Advertising on Public Displays (Paperback)

Today, people living in cities see up to 5000 ads per day, many on public displays. More and more of these public displays are networked and equipped with sensors, making them part of a global infrastructure that is currently emerging. Such displays provide the opportunity to create a benefit for society in the form of immersive experiences and relevant content. In this way, they can overcome the display blindness that evolved over the years. Two main reasons prevent this vision from coming true: first, public displays are stuck with traditional advertising as the driving business model. Second, no common ground exists for researchers or advertisers that outline important challenges. The main contribution of this thesis is presenting a design space for advertising on public displays that identifies important challenges - mainly from an HCI perspective. The results are envisioned to provide a basis for future research and for practitioners to shape future advertisements on public displays in a positive way.

General

Imprint:	Lulu.Com
Country of origin:	United Kingdom
Release date:	March 2013
First published:	March 2013
Authors:	Florian Alt
Dimensions:	210 x 148 x 20mm (L x W x T)
Format:	Paperback - Trade
Pages:	390
ISBN-13:	978-1-291-31557-8
Categories:	Books > Computing & IT > General theory of computing > General
LSN:	1-291-31557-8
Barcode:	9781291315578

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!