The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas (Paperback, 1st ed. 2018)

Florian Denker explores the role of an individual's domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should have comprehensive knowledge of consumers' needs and wants, as well as distinct knowledge about the opportunities and limits of available technologies in the respective domain. In this context, the results show that not only firm-internal experts can have this knowledge. Users and, in particular, so-called "lead users" (i.e. users who are ahead of the majority on major market trends and innovations), could also be suitable for effectively evaluating early-stage new product ideas.

General

Imprint:	Springer Gabler
Country of origin:	Germany
Series:	Forschungs-/Entwicklungs-/Innovations-Management
Release date:	November 2017
First published:	2018
Authors:	Florian Denker
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	249
Edition:	1st ed. 2018
ISBN-13:	978-3-658-19783-4
Categories:	Books > Science & Mathematics > Science: general issues > Industrial applications of scientific research & technological innovation Books > Business & Economics > Business & management > Management of specific areas > Research & development management
LSN:	3-658-19783-8
Barcode:	9783658197834

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