The Advertising Agency (RLE Marketing) - Procedure and Practice (Hardcover)

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Marketing
Release date:	August 2014
First published:	1927
Authors:	Floyd Y. Keeler • Albert E. Haase
Dimensions:	234 x 156 x 18mm (L x W x T)
Format:	Hardcover
Pages:	314
ISBN-13:	978-1-138-79438-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-138-79438-4
Barcode:	9781138794382

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