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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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The Advertising Agency (RLE Marketing) - Procedure and Practice (Hardcover) Loot Price: R4,733

Discovery Miles 47 330

Repayment Terms: R444 pm x 12*

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The Advertising Agency (RLE Marketing) - Procedure and Practice (Hardcover): Floyd Y. Keeler, Albert E. Haase

The Advertising Agency (RLE Marketing) - Procedure and Practice (Hardcover)

Floyd Y. Keeler, Albert E. Haase

Series: Routledge Library Editions: Marketing

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Loot Price R4,733 Discovery Miles 47 330 | Repayment Terms: R444 pm x 12*

Expected to ship within 12 - 17 working days

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This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Marketing
Release date:	August 2014
First published:	1927
Authors:	Floyd Y. Keeler • Albert E. Haase
Dimensions:	234 x 156 x 18mm (L x W x T)
Format:	Hardcover
Pages:	314
ISBN-13:	978-1-138-79438-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	1-138-79438-4
Barcode:	9781138794382