Frances Cairncross, senior editor of The Economist and author of
the best selling Costing the Earth, shows that economic growth does
not have to be at the expense of environmental protection. For the
poor, growth is essential, to eliminate the threats to health and
environmental security that poverty presents. As for the more
affluent, they may be unwilling to sacrifice their living
standards, even for a cleaner environment. The question is, rather,
how can the environmental impact of growth be minimized? Here, the
role of business is crucial. New technologies and well-designed
policies have to work hand in hand; and the interests of
governments, of companies and of the environmental movement lie in
making a cleaner environment an opportunity for profitability. All
three parties will find this a stimulating survey and an invaluable
practical guide.
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