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CIM Coursebook: Managing Marketing (Paperback, New)
Loot Price: R1,197
Discovery Miles 11 970
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CIM Coursebook: Managing Marketing (Paperback, New)
Expected to ship within 12 - 17 working days
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Total price: R1,217
Discovery Miles: 12 170
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Butterworth-Heinemann's CIM Coursebooks have been designed to match
the syllabus and learning outcomes of our new qualifications and
should be useful aids in helping students understand the
complexities of marketing. The discussion and practical application
of theories and concepts, with relevant examples and case studies,
should help readers make immediate use of their knowledge and
skills gained from the qualifications.' Professor Keith Fletcher,
Director of Education, The Chartered Institute of Marketing 'Here
in Dubai, we have used the Butterworth-Heinemann Coursebooks in
their various forms since the very beginning and have found them
most useful as a source of recommended reading material as well as
examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai
University College, United Arab Emirates Butterworth-Heinemann's
official CIM Coursebooks are the definitive companions to the CIM
professional marketing qualifications. The only study materials to
be endorsed by The Chartered Institute of Marketing (CIM), all
content is carefully structured to match the syllabus and is
written in collaboration with the CIM faculty. Each chapter is
packed full of case studies, study tips and activities to test your
learning and understanding as you go along. *The coursebooks are
the only study guide reviewed and approved by CIM (The Chartered
Institute of Marketing). *Each book is crammed with a range of
learning objectives, cases, questions, activities, definitions,
study tips and summaries to support and test your understanding of
the theory. *Past examination papers and examiners' reports are
available online to enable you to practise what has been learned
and help prepare for the exam and pass first time. *Extensive
online materials support students and tutors at every stage. Based
on an understanding of student and tutor needs gained in extensive
research, online materials have been designed specifically for CIM
students and created exclusively for Butterworth-Heinemann. Check
out exam dates on the Online Calendar, see syllabus links for each
course, and access extra mini case studies to cement your
understanding. Explore marketingonline.co.uk and access online
versions of the coursebooks and further reading from Elsevier and
Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME,
ANY PLACE www.marketingonline.co.uk
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