This book highlights the latest research articles presented at
the Third Digital Marketing & eCommerce Conference
in June 2022. Papers include a varied set of digital marketing and
eCommerce-related topics such as user psychology and behavior in
social commerce, influencer marketing in social commerce, social
media monetization strategies and social commerce characteristics.
The papers also extends to the topics of branding, business models,
user and data privacy, social video marketing and commerce, among
others.
General
| Imprint: |
Springer International Publishing AG
|
| Country of origin: |
Switzerland |
| Series: |
Springer Proceedings in Business and Economics |
| Release date: |
June 2023 |
| First published: |
2022 |
| Editors: |
Francisco J. MartÃnez-López
• Luis F. Martinez
|
| Dimensions: |
235 x 155mm (L x W) |
| Pages: |
308 |
| Edition: |
1st ed. 2022 |
| ISBN-13: |
978-3-03-105730-4 |
| Categories: |
Books
Promotions
|
| LSN: |
3-03-105730-9 |
| Barcode: |
9783031057304 |
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