This proceedings volume highlights the latest research presented at
the 9th International Conference on Research on National Brand
& Private Label Marketing (NB&PL2022). The topics covered
include: retailing, private label portfolio and assortment
management, private label pricing and promotion, national brand
strategies, among other related issues. The volume specifically
addresses the needs of researchers and students of advanced
marketing courses.
General
| Imprint: |
Springer International Publishing AG
|
| Country of origin: |
Switzerland |
| Series: |
Springer Proceedings in Business and Economics |
| Release date: |
May 2023 |
| First published: |
2022 |
| Editors: |
Francisco J. MartÃnez-López
• Juan Carlos Gázquez-Abad
• Marco Ieva
|
| Dimensions: |
235 x 155mm (L x W) |
| Pages: |
202 |
| Edition: |
1st ed. 2022 |
| ISBN-13: |
978-3-03-106583-5 |
| Categories: |
Books
|
| LSN: |
3-03-106583-2 |
| Barcode: |
9783031065835 |
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