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Advances in Digital Marketing and eCommerce - Third International Conference, 2022 (Hardcover, 1st ed. 2022)
Loot Price: R4,397
Discovery Miles 43 970
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Advances in Digital Marketing and eCommerce - Third International Conference, 2022 (Hardcover, 1st ed. 2022)
Series: Springer Proceedings in Business and Economics
Expected to ship within 12 - 17 working days
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This book highlights the latest research articles presented at the
Third Digital Marketing & eCommerce Conference in June 2022.
Papers include a varied set of digital marketing and
eCommerce-related topics such as user psychology and behavior in
social commerce, influencer marketing in social commerce, social
media monetization strategies and social commerce characteristics.
The papers also extends to the topics of branding, business models,
user and data privacy, social video marketing and commerce, among
others.
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