Advances in Digital Marketing and eCommerce - Third International Conference, 2022 (Hardcover, 1st ed. 2022)

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Springer Proceedings in Business and Economics
Release date:	June 2022
First published:	2022
Editors:	Francisco J. Martinez-Lopez • Luis F. Martinez
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	308
Edition:	1st ed. 2022
ISBN-13:	978-3-03-105727-4
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Computer software packages > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-105727-9
Barcode:	9783031057274

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