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Francois Berthoud - Fashion, Fetish and Fantasies (Hardcover)
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Francois Berthoud - Fashion, Fetish and Fantasies (Hardcover)
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Francois Berthoud is known for his painstakingly produced and
meticulously arranged linocuts and his expressive drip paintings
and elegant computer graphics have graced the face of countless
magazines and advertising campaigns for the world s most discerning
and sought-after fashion brands including Yves-St-Laurent, Bulgari,
Chanel, Givenchy, Sonia Rykiel, and Prada. His work presents the
conceptual aspect of fashion, maintaining a strict line between the
edge of eroticism which he claims to be all important. Emerging as
a leading fashion illustrator and art director in the 80s, Berthoud
s distinct style was championed by the legendary Anna Piaggi early
on in her avant-garde publication Vanity that was published by
Conde Nast. She hailed him by saying that while Francois
illustrates fashion in an apparently formal and decorative way, in
reality he analyses his subject in depth and with an elegant sense
of detachment before recreating it in his atelier-laboratory . He
experiences fashion with a sharp sense of irony and a visual
culture rooted in conceptual art. But his style is totally now!
Berthoud has a reputation for romantic fashion illustration and for
erotica (he was the illustrator for Betony Vernon s The Boudoir
Bible) and where the two often overlap. Featuring essays by Chris
Dercon and Daniele Barbieri, the book concludes with a conversation
with Franc?ois Berthoud transcribed by Christian Ka?mmerling.
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