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Books > Social sciences > Sociology, social studies > Social issues
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The Sociology of the Economy (Hardcover, New)
Loot Price: R1,107
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The Sociology of the Economy (Hardcover, New)
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The new economic sociology is based on the theory that patterns of
economic behavior are shaped by social factors.The Sociology of the
Economybrings together a dozen path-breaking empirical studies that
explore how social forces such as shifts in political power, the
influence of social networks, or the spread of new economic ideas
shape real-world economic behavior. The contributors all leading
economic sociologists show these social forces at work in a diverse
range of international settings and historical circumstances.
Examining why so many American banks followed industry leaders into
foreign markets in the 1970s, only to pull back within a few years,
Mark Mizruchi and Gerald Davis suggest that social emulation rather
than rational calculation led banks to expand globally before there
was any evidence that foreign offices paid off. William Schneper
and Mauro Guille show that despite the international diffusion of
the hostile takeover during the last twenty years, the practice
became widespread only in countries with political institutions
conducive to buying and selling entire companies. Thus during the
1990s, the U.S. and U.K. saw hundreds of hostile takeover bids,
while Germany had only a handful, and Japan just one. Deborah Davis
explores resistance to the globalization of Western ideas about
real-estate ownership particularly in China where the government
has had little success in instituting a market system in place of
traditional, family-based real-estate inheritance. And Richard
Scott examines the controversial rise of managed care in the
American healthcare system, as the quest for market efficiency
collided with the ideal of equity in access to health care.
Together, these studies provide compelling evidence that economic
behavior is not ruled by immutable laws, and is but one realm of
social behavior, with its own conventions, roles, and social
structures. The Sociology of the Economy demonstrates the vitality
of empirical research in the field of economic sociology and the
power of sociological models in explaining how markets operate."
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