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A History of American Magazines, Volume IV - 1885-1905 (Hardcover)
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A History of American Magazines, Volume IV - 1885-1905 (Hardcover)
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In the fourth volume of his widely acclaimed History of American
Magazines (volumes two and three of which received the Pulitzer
Prize), Frank Mott carries his story into the first years of our
century. By means of analysis and of lively quotation from the
magazines themselves, the author shows the changes in the social,
political, and economic life of the times in America, the movements
in ideas and taste, and the developments of popular interests. This
is the period when the Saturday Evening Post, the Ladies Home
Journal, Collier's, Cosmopolitan, and National Geographic came into
prominence, and their development-in terms of management, policies,
personalities-is treated in full by Mott. More than thirty other
magazines are surveyed in separate chapters, and hundreds of others
are given shorter treatment. The first few chapters are devoted to
a consideration of the outstanding elements in the over-all
development of American magazines, such as advertising and
illustrations. One of the most important aspects of this two-decade
period was the advent of the highly successful ten-cent illustrated
monthly in the middle nineties. This interfered with the calm and
stately progress of such older thirty-five cent magazines as The
Century, Harper's, and The Atlantic. Ensuing chapters deal with
magazines in the special fields, and in each case the periodicals
themselves are integrated with the background movements. Thus, in
addition to magazines mentioned above, Mott is concerned with
periodicals about literature, the graphic arts, foreign interests,
drama, music, education, religion, philosophy, science, medicine,
engineering, construction, transportation, agriculture, law,
banking, advertising, women's activities, sports, humor, and
hobbies.
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