The book focuses on how, when, where and why the US-based
professional sports leagues extend their brands and penetrate
markets in nations across the globe. The book examines the
strategies, progress and expectations of each league despite the
cultural, economic and political barriers that exist between and
within countries and areas. It offers a model of the sports
business and, where appropriate, the emergence, evolution and
growth of prominent women's sports leagues are documented. This
book is unique as there are no other academic publications that
study and report the global ambitions of this special group of
organizations in one volume. Readers such as college and university
sports history, management, marketing and international business
professors, students and researchers can use and apply the book, as
either a teaching supplement, reference and/or literature source.
It will also appeal to targeted groups beyond the academic
community with strategic economic incentives to learn about sports
capitalism, such as sports entrepreneurs and league officials.
General
Imprint: |
Crc Press
|
Country of origin: |
United States |
Release date: |
November 2017 |
First published: |
2004 |
Authors: |
Frank P. Jozsa
|
Format: |
Hardcover
|
Pages: |
330 |
ISBN-13: |
978-0-8153-9718-2 |
Categories: |
Books >
Business & Economics >
Economics >
General
|
LSN: |
0-8153-9718-6 |
Barcode: |
9780815397182 |
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