You are what they are saying about you, when you just left the
room.... That is your personal reputation. With the omnipresence of
social media, your reputation becomes more and more important, in
business and in personal life. Society has become more critical and
transparent, and as a result, our reputation has become more
vulnerable. Pressure can be easily organized: one tweet can be
enough to cause serious reputation damage. But our times also offer
chances when you are aware of the possibilities and laws of
reputation management. In this visual and very practical book you
will find fifty short lessons that help you build and maintain your
personal reputation. The lessons are based on the author's 30 years
of experience in reputation management and crises consulting for
brands, organizations, and managers. Consider this book as your
personal reputation management coach, or spin doctor, if you will.
Whether you are a board member of an organization, a doctor, a
teacher, or the director of your own company, following the advice
in this book will help you to differentiate yourself in a positive
way and gain some fat on your reputation bones for when times get
tougher.
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