The Art of Immersion - How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories (Paperback)

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think."

General

Imprint:	W W Norton & Co Inc
Country of origin:	United States
Release date:	March 2012
First published:	March 2012
Authors:	Frank Rose
Dimensions:	210 x 140 x 29mm (L x W x T)
Format:	Paperback
Pages:	354
ISBN-13:	978-0-393-34125-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Science & Mathematics > Science: general issues > Impact of science & technology on society Books > Computing & IT > Social & legal aspects of computing > Impact of computing & IT on society
LSN:	0-393-34125-9
Barcode:	9780393341256

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