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Books > Computing & IT > Social & legal aspects of computing > Impact of computing & IT on society
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The Art of Immersion - How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories (Paperback)
Price: R241
Discovery Miles 2 410
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The Art of Immersion - How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories (Paperback)
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Price R241
Discovery Miles 2 410
Expected to ship within 2 - 4 working days
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Not long ago we were spectators, passive consumers of mass media.
Now, on YouTube and blogs and Facebook and Twitter, we are media.
No longer content in our traditional role as couch potatoes, we
approach television shows, movies, even advertising as invitations
to participate as experiences to immerse ourselves in at will.
Frank Rose introduces us to the people who are reshaping media for
a two-way world, changing how we play, how we communicate, and how
we think."
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