It seems unthinkable today-but a quarter-century ago, when personal
computers were still new, Steve Jobs was cast out of Apple. The
year was 1985. IBM and Microsoft dominated the computing world. The
revolutionary Macintosh, launched with such fanfare the year
before, was foundering. And Jobs, the guiding force at Apple from
the beginning, seemed a threat to his own company. West of Eden-a
national best-seller when it first appeared in 1989, now updated
with a new introduction-tells how Jobs lured John Sculley from
Pepsi-Cola to lead Apple into the future and then found himself
pushed into exile. This kind of corporate intrigue was far from the
entrepreneurial innocence of Apple's early years. But this is more
than a tale of corporate upheaval. It's a story of America in the
'80s, when computers seemed as much a threat as a promise,
conformity ruled in the corporate suites, and a desire to change
the world was almost automatically suspect. It is the story of a
visionary's fall.
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