This volume focuses on processes and means to revitalise the
academic field of audience research. Ultimately, the revitalisation
of audience studies not only means developing new approaches and
methods; it also requires a 'Kuhnian discussion', in the sense of
discussing the need for the introduction of new paradigms or
conceptual developments into the field of audience research. This
requires that researchers transcend established boundaries in the
field, and entails both the need to cross disciplines (e.g.,
between the social sciences tradition and the critical/cultural
tradition, or the computational tradition) and the need to bridge
long-established boundaries in the field (e.g. between 'old media'
and 'new media'; between mass communication and group
communication; between content/production and audience/reception).
Contributors therefore aim to facilitate this process of boundary
crossing through a series of interdisciplinary debates across the
full range of audience consumption and reception studies.
General
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