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Diffusion Research in Rural Sociology - The Record and Prospects for the Future (Hardcover)
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Diffusion Research in Rural Sociology - The Record and Prospects for the Future (Hardcover)
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Fliegel overviews and summarizes research on the spread of
innovations through rural populations. The volume begins with a
look at the discovery of diffusion as a patterned process in the
1940s and examines the creation of the classical model to explain
diffusion as a transfer of information. Fliegel then notes how the
classical model changed to accommodate the particular socioeconomic
condition when the model was applied to developing countries after
1945. He concludes by commenting on the revival of interest in
diffusion research, the further development and refinement of the
classical model, and the modern emphasis on conservation-oriented
innovations rather than on innovations that enhance production.
Fliegel overviews and summarizes research on the spread of
innovations through rural populations. The volume gives detailed
attention to the development and utilization of diffusion research
from the 1940s to 1970 and traces the creation of the classical
model for explaining the spread of innovations. Because the
classical model seemed inadequate when applied to the diffusion of
innovations in lesser-developed countries after World War II, the
model changed to accommodate new research. The book notes the role
of diffusion research in developing countries after the second
world war, the change of the classical model to include
socioeconomic conditions peculiar to these countries, and the
growth and development of diffusion research to the present day.
The first part of the book provides an historical survey of
diffusion research through 1970. The chapters in this section
discuss the discovery of diffusion as a patterned process, the
development of the classical model to explain diffusion as an
information transfer, and the implementation of diffusion research
in developing countries after 1945. The second part, devoted to
recent trends, includes chapters on the further development and
refinement of the classical model, the revival of interest in
diffusion research, and the modern emphasis on
conservation-oriented innovations rather than on ones that enhance
production. An extensive bibliography concludes this comprehensive
study.
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