Narratives in Public Communication (Hardcover)

This volume explores the applications of narrative and storytelling in corporate, public health and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication and social movement, before discussing the use of stories in community building, identity construction and civic engagement. This timely volume will be of interest to academics, researchers and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Routledge Research in Communication Studies
Release date:	June 2023
First published:	2023
Editors:	Fu-Yuan Shen • Heidi Hatfield Edwards
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover
Pages:	216
ISBN-13:	978-1-03-243728-6
Categories:	Books > Humanities > General Books > Arts & Architecture > The arts: general issues > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-03-243728-6
Barcode:	9781032437286

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