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Narratives in Public Communication (Hardcover)
Loot Price: R4,702
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Narratives in Public Communication (Hardcover)
Series: Routledge Research in Communication Studies
Expected to ship within 12 - 17 working days
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This volume explores the applications of narrative and storytelling
in corporate, public health and political communications, and its
implications for those fields. Using diverse research methods
including surveys, experiments, case studies and content analyses,
an international team of authors first explore conceptual and
theoretical issues of narrative persuasion, then examine the impact
and application of narratives in science communication, political
advertising, corporate communication and social movement, before
discussing the use of stories in community building, identity
construction and civic engagement. This timely volume will be of
interest to academics, researchers and graduate students who are
interested in narratives and communications, within the areas of
public relations, public communication, organizational
communication, strategic communication, risk and crisis
communication, and political communication.
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