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Social Media Data Mining and Analytics (Paperback)
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Social Media Data Mining and Analytics (Paperback)
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Harness the power of social media to predict customer behavior and
improve salesSocial media is the biggest source of Big Data.
Because of this, 90% of Fortune 500 companies are investing in Big
Data initiatives that will help them predict consumer behavior to
produce better sales results. Written by Dr. Gabor Szabo, a Senior
Data Scientist at Twitter, and Dr. Oscar Boykin, a Software
Engineer at Twitter, Social Media Data Mining and Analytics shows
analysts how to use sophisticated techniques to mine social media
data, obtaining the information they need to generate amazing
results for their businesses.Social Media Data Mining and Analytics
isn't just another book on the business case for social media.
Rather, this book provides hands-on examples for applying
state-of-the-art tools and technologies to mine social media -
examples include Twitter, Facebook, Pinterest, Wikipedia, Reddit,
Flickr, Web hyperlinks, and other rich data sources. In it, you
will learn: The four key characteristics of online services-users,
social networks, actions, and contentThe full data discovery
lifecycle-data extraction, storage, analysis, and visualizationHow
to work with code and extract data to create solutionsHow to use
Big Data to make accurate customer predictionsSzabo and Boykin
wrote this book to provide businesses with the competitive
advantage they need to harness the rich data that is available from
social media platforms.
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