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Books > Social sciences > Politics & government > Political control & freedoms
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Inside Political Campaigns - Theory and Practice (Hardcover, New)
Loot Price: R2,787
Discovery Miles 27 870
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Inside Political Campaigns - Theory and Practice (Hardcover, New)
Series: Praeger Series in Political Communication
Expected to ship within 10 - 15 working days
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As Dan Nimmo notes in his introduction, Inside Political Campaigns
"endeavors to trace the sources of professional campaign wizardry
by encapsulating the theories and concepts that practitioners and
scholars alike claim to guide and rationalize consultants' magical
weaving of strategies, tactics, and techniques into a 'winning
tapestry of political communication.'" This study presents the
theoretical areas political communication consultants draw upon in
making strategic and tactical decisions in political campaigns. And
it provides an understanding of what motivates political
consultants to choose a particular campaign strategy by explaining
how various strategies work with the voting public. While the book
is research-driven, its academic findings are tempered and expanded
by the authors' personal political consulting experiences. The text
will be of interest to scholars, students, and practitioners alike
in political communication, advertising, public opinion, political
science, political rhetoric, and campaigns and elections.
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