Inside Political Campaigns - Theory and Practice (Hardcover, New)

As Dan Nimmo notes in his introduction, Inside Political Campaigns "endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.'" This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.

General

Imprint:	Praeger Publishers Inc
Country of origin:	United States
Series:	Praeger Series in Political Communication
Release date:	April 1997
First published:	September 2000
Authors:	Gary A. Copeland • Karen S. Johnson-Cartee
Dimensions:	235 x 156 x 20mm (L x W x T)
Format:	Hardcover
Pages:	296
Edition:	New
ISBN-13:	978-0-275-95587-8
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > General Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Books > Social sciences > Politics & government > Political control & freedoms > General
LSN:	0-275-95587-7
Barcode:	9780275955878

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