Some in the social sciences argue that the same logic applies to
both qualitative and quantitative methods. In "A Tale of Two
Cultures," Gary Goertz and James Mahoney demonstrate that these two
paradigms constitute different cultures, each internally coherent
yet marked by contrasting norms, practices, and toolkits. They
identify and discuss major differences between these two traditions
that touch nearly every aspect of social science research,
including design, goals, causal effects and models, concepts and
measurement, data analysis, and case selection. Although focused on
the differences between qualitative and quantitative research,
Goertz and Mahoney also seek to promote toleration, exchange, and
learning by enabling scholars to think beyond their own culture and
see an alternative scientific worldview. This book is written in an
easily accessible style and features a host of real-world examples
to illustrate methodological points.
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