For over 45 years, McKinsey & Company's Gene Zelazny has been
showing McKinsey consultants and professionals around the world how
to plan, design, and deliver effective business presentations_and
how to improve and expand their repertoire of presentation skills.
Now in this revised and expanded edition of Say It With
Presentations, Mr. Zelazny brings together his years of valuable
communication experience to show managers_even those with little or
no presentation experience_how to prepare winning presentations
using his proven methodology and the full range of PowerPoint
techniques. Written in a clear, highly engaging style, this
essential business tool covers everything from defining the
situation...to developing the right mix of visual aids to interest
your audience without overpowering them. Say It With Presentations
features a wealth of practical information on: Selecting the best
medium_traditional standup presentation, discussion meeting, video
conference, or virtual presentation Designing your
presentation_knowing what to put in and what to leave out
Determining your message_how to make it clear, direct, and
appropriate for the intended audience Writing the
presentation_crafting the most effective story line, introduction,
and ending Making the most of visuals_including computer-driven
onscreen presentations with animation, scanned images, sound,
video, and links Creating charts, text visuals, and storyboards_to
produce the most attractive and convincing presentation Projecting
confidence, conviction, and enthusiasm_to hold audience attention
and generate interest in your ideas Rehearsing the presentation_to
search out imperfections and make the event as compelling as
possible Setting up facilities and equipment_to ensure that
everything is working smoothly and geared for a first-rate
presentation Applying your delivery skills_putting together all the
oral, video, and audio effects and delivering them at the right
pace Getting used to answering questions_by preparing for and
anticipating post-presentation queries from the audience Filled
with scores of helpful illustrations, this wide-ranging sourcebook
also explains how to take humor seriously and incorporate it into a
presentation...and how to use the "Audience Bill of Rights" to
focus clearly on the needs of the audience. Comprehensive and
completely up to date, the new edition of Say It With Presentations
contains all the skills-building information, methods, tips, and
pointers that business professionals need to win over clients and
reap greater financial rewards.
General
Imprint: |
McGraw-Hill Education
|
Country of origin: |
United States |
Release date: |
July 2023 |
Authors: |
Gene Zelazny
|
Dimensions: |
235 x 191 x 10mm (L x W x T) |
Pages: |
176 |
Edition: |
2nd ed. |
ISBN-13: |
978-1-265-88561-8 |
Categories: |
Books
|
LSN: |
1-265-88561-3 |
Barcode: |
9781265885618 |
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