This clearly written and user-friendly book is ideal for students
or researchers who wish to get a basic, but solid grasp of a topic
and see how it fits with other topics. By following the links a
student can easily and efficiently build up a clear conceptual map
of social research' - "Malcolm Williams, Reader in Sociology,
University of Plymouth
"
This is a really useful book, written in an accessible manner
for students beginning their study of social research methods. It
is helpful both as an introductory text and as a reference guide
for more advanced students. Most of the key topics in methods and
methodology are covered and it will be suitable as a recommended
text on a wide variety of courses' - "Clive Seale, Goldsmiths
College, University of London
"
At last, an authoritative, crystal-clear introduction to
research methods which really takes account of the needs of
students for accessible, focused information to help with
undergraduate essays and exams. The key concepts discussed here are
based on a review of teaching syllabi and the authors' experience
of many years of teaching. Topics range over qualitative and
quantitative approaches and combine practical considerations with
philosophical issues. They include several new topics, like
internet and phone polling, internet searches, and visual methods.
Each section is free-standing, can be tackled in order, but with
links to other sections to enable students to cross-reference and
build up a wider understanding of central research methods.
To facilitate comprehension and aid study, each section begins
with a definition. It is followed by a summary of key points with
key words and guides to further reading andup-to-date examples.
The book is a major addition to undergraduate reading lists. It
is reliable, allows for easy transference to essays and exams and
easy to use, and exceptionally clearly written for student
consumption. The book answers the needs of all those who find
research methods daunting, and for those who have dreamt of an
ideal introduction to the subject.
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