As well as an increasing diversity of companies selling financial
products the industry is also coming to terms with and starting to
benefit from technology as a means of marketing itself and
establishing a relationship with its customers. This up-to-date
description of financial institutions, systems and markets
alongside an introduction to payments systems, lending and the law
makes this a unique introductory text. "The Business of Banking" is
an ideal book for any student of business and finance. It is based
on a text which has been used for several years by student on an
introductory course run as part of a Business and Finance degree at
Loughborough University.
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