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Communications and the 'Third World' (Hardcover)
Loot Price: R4,224
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Communications and the 'Third World' (Hardcover)
Series: Routledge Library Editions: Communication Studies
Expected to ship within 10 - 15 working days
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Originally published in 1971. An introduction to the
rapidly-changing field of modern communications at the time, this
book brings together a wide range of literature from Africa, Asia
and Latin America. It presents a critical revaluation of the
dominant theoretical perspectives which informed Third World
communications studies, and it challenges popular and often greatly
misinformed perceptions of the nature and the uniformity of current
Third World communications. The author gives an account of the
significant shifts in the theoretical orientation of cultural
analysis in Third World societies, explaining the vast differences
between these societies in their levels of industrialization,
communications and cultural production, and their ability to
utilize modern mass communications and business-oriented
technologies. He reveals that the differences can sometimes be
greater than those between advanced capitalist and Third World
countries, and comes to reject the usefulness of the concept of
"Third World" in understanding the nature of communications systems
in different national societies.
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