Focus Groups - From structured interviews to collective conversations (Hardcover)

Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formal, open-ended conversations with large and small groups that can unfold in myriad and unpredictable ways. Additionally, focus groups can and have served many overlapping purposes-from the pedagogical, to the political, to the traditionally empirical. In this book, focus groups are systematically explored; not as an extension or elaboration of interview work alone, but as its own specific research method with its own particular affordances. This book comprehensively explores: The nature of focus groups Politic and activist uses of focus groups Practical ways to run a successful focus group Effective analysis of focus group data Contemporary threats to focus groups Focus Groups: From Structured Interviews to Collective Conversations is essential reading for qualitative researchers at every level, particularly those involved in education, nursing, social work, anthropology, and sociology disciplines.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	February 2013
First published:	2013
Authors:	George Kamberelis • Greg Dimitriadis
Dimensions:	234 x 156 x 15mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	120
ISBN-13:	978-0-415-69226-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Social sciences > Sociology, social studies > Social research & statistics > General Books > Social sciences > Education > Higher & further education > General
LSN:	0-415-69226-1
Barcode:	9780415692267

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