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Focus Groups - From structured interviews to collective conversations (Hardcover)
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Focus Groups - From structured interviews to collective conversations (Hardcover)
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Focus Groups: From Structured Interviews to Collective
Conversations is a conceptual and practical introduction to focus
group. As the title indicates, focus groups traditionally encompass
a wide range of discursive practices. These span from formal
structured interviews with particular people assembled around
clearly delimited topics to less formal, open-ended conversations
with large and small groups that can unfold in myriad and
unpredictable ways. Additionally, focus groups can and have served
many overlapping purposes-from the pedagogical, to the political,
to the traditionally empirical. In this book, focus groups are
systematically explored; not as an extension or elaboration of
interview work alone, but as its own specific research method with
its own particular affordances. This book comprehensively explores:
The nature of focus groups Politic and activist uses of focus
groups Practical ways to run a successful focus group Effective
analysis of focus group data Contemporary threats to focus groups
Focus Groups: From Structured Interviews to Collective
Conversations is essential reading for qualitative researchers at
every level, particularly those involved in education, nursing,
social work, anthropology, and sociology disciplines.
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