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Don't Even Think About It - Why Our Brains Are Wired to Ignore Climate Change (Paperback)
Loot Price: R328
Discovery Miles 3 280
You Save: R75
(19%)
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Don't Even Think About It - Why Our Brains Are Wired to Ignore Climate Change (Paperback)
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List price R403
Loot Price R328
Discovery Miles 3 280
You Save R75 (19%)
Expected to ship within 9 - 15 working days
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From the founder of the Climate Outreach and Information Network, a
groundbreaking take on the most urgent question of our time: Why,
despite overwhelming scientific evidence, do we still ignore
climate change? "Please read this book, and think about it." --Bill
Nye Most of us recognize that climate change is real yet we do
nothing to stop it. What is the psychological mechanism that allows
us to know something is true but act as if it is not? George
Marshall's search for the answers brings him face to face with
Nobel Prize-winning psychologists and Texas Tea Party activists;
the world's leading climate scientists and those who denounce them;
liberal environmentalists and conservative evangelicals. What he
discovers is that our values, assumptions, and prejudices can take
on lives of their own, gaining authority as they are shared,
dividing people in their wake. With engaging stories and drawing on
years of his own research, Marshall argues that the answers do not
lie in the things that make us different, but rather in what we
share: how our human brains are wired--our evolutionary origins,
our perceptions of threats, our cognitive blind spots, our love of
storytelling, our fear of death, and our deepest instincts to
defend our family and tribe. Once we understand what excites,
threatens, and motivates us, we can rethink climate change, for it
is not an impossible problem. Rather, we can halt it if we make it
our common purpose and common ground. In the end, Don't Even Think
About It is both about climate change and about the qualities that
make us human and how we can deal with the greatest challenge we
have ever faced.
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