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Market Driven Strategy - Processes for Creating Value (Paperback)
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Market Driven Strategy - Processes for Creating Value (Paperback)
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Now in its 21st printing, George S. Day's Market Driven Strategy
first defined what it means to be "market- driven." Providing a
foundation for Day's new companion volume The Market Driven
Organization, this seminal work remains a vital resource for a
generation of managers struggling to align their organizations to
volatile markets. Contending that the rate of change in the market
has clearly outstripped the speed at which a conventionally managed
company can respond, Day makes a compelling case for first creating
superior customer value, without which there can be no share-holder
value. He presents a proven market-driven approach to formulating
and implementing competitive strategy at the business-unit level --
"in the trenches" -- based upon materials that have been
empirically tested and critiqued in more than 200 internal
executive programs and strategic planning sessions at such
companies as U.S. West, General Motors, Marriott, Kodak, and
General Electric. Day introduces the five critical, interdependent
choices that managers must make to create a market-driven strategy.
With dozens of examples from companies such as Otis Elevator, GE,
H.J. Heinz, Ikea, Nestlé, Acuson, and 3M, he shows how
forward-thinking companies select their markets, differentiate
their products, choose their communication and distribution
channels, decide on the scale and scope of their support
activities, and select future areas for growth. Finally, Day
persuasively documents the commitment to thinking and planning
processes at these winning companies that harnesses the power of
bottom-up understanding of customers and competitive realities with
top-down vision and leadership.
General
Imprint: |
The Free Press
|
Country of origin: |
United States |
Release date: |
2015 |
Authors: |
George S. Day
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Dimensions: |
235 x 156 x 33mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
432 |
ISBN-13: |
978-1-5011-0017-8 |
Categories: |
Books
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LSN: |
1-5011-0017-3 |
Barcode: |
9781501100178 |
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