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European Fair Trading Law - The Unfair Commercial Practices Directive (Paperback)
Loot Price: R1,043
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European Fair Trading Law - The Unfair Commercial Practices Directive (Paperback)
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The Unfair Commercial Practices Directive is the most important
directive in the field of trade practices to have emerged from the
EC but it builds upon European activity which has sought to
regulate trade practices on both a sectoral and horizontal level.
It is an umbrella provision, which uses general clauses to protect
consumers. How effective this approach is and how it relates the
existing acquis are fundamental issues for debate. This work
provides a critical appraisal of the Unfair Commercial Practices
Directive linking discussion of it to general debates about how
fair trading should be regulated. It explains how the Directive
fits into the existing acquis. It also examines national traditions
where these are necessary to explain the European approach, as in
the case of general clauses. The book will be a valuable tool for
any student of consumer law seeking to understand the thinking
behind the directive and how it will affect national laws. It will
also influence policy makers by suggesting how the directive should
be interpreted and what policy lies behind its formulation.
Businesses and their advisers will use the book as a means of
understanding the new regulatory climate post-the directive.
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