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Consumer Perception of Product Risks and Benefits (Paperback, Softcover reprint of the original 1st ed. 2017)
Loot Price: R7,875
Discovery Miles 78 750
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Consumer Perception of Product Risks and Benefits (Paperback, Softcover reprint of the original 1st ed. 2017)
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This book reflects the current thinking and research on how
consumers' perception of product risks and benefits affects their
behavior. It provides the scientific, regulatory and industrial
research community with a conceptual and methodological reference
point for studies on consumer behavior and marketing. The
contributions address various aspects of consumer psychology and
behavior, risk perception and communication, marketing research
strategies, as well as consumer product regulation. The book is
divided into 4 parts: Product risks; Perception of product risks
and benefits; Consumer behavior; Regulation and responsibility.
General
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