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Consumer Perception of Product Risks and Benefits (Paperback, Softcover reprint of the original 1st ed. 2017) Loot Price: R8,462

Discovery Miles 84 620

Repayment Terms: R793 pm x 12*

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Consumer Perception of Product Risks and Benefits (Paperback, Softcover reprint of the original 1st ed. 2017): Gerard Emilien,...

Consumer Perception of Product Risks and Benefits (Paperback, Softcover reprint of the original 1st ed. 2017)

Gerard Emilien, Rolf Weitkunat, Frank Ludicke

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Loot Price R8,462 Discovery Miles 84 620 | Repayment Terms: R793 pm x 12*

Expected to ship within 10 - 15 working days

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This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	July 2018
First published:	2017
Editors:	Gerard Emilien • Rolf Weitkunat • Frank Ludicke
Dimensions:	235 x 155 x 32mm (L x W x T)
Format:	Paperback
Pages:	596
Edition:	Softcover reprint of the original 1st ed. 2017
ISBN-13:	978-3-319-84421-3
Categories:	Books > Business & Economics > Economics > General Books > Social sciences > Sociology, social studies > Social research & statistics > General Books > Social sciences > Psychology > Psychological methodology > General Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Medicine > General issues > Public health & preventive medicine > Personal & public health > Health psychology Promotions
LSN:	3-319-84421-0
Barcode:	9783319844213