Uncertainty-driven Innovation - Managing the New Product Development Processes in an Unpredictable Environment (1st ed. 2022)

Innovating in an uncertain and unpredictable environment is becoming the norm for most companies. This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty. Literature analysis, case studies, and quantitative analysis are presented to drive the reader through the latest concepts and discoveries available on the scientific literature.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	May 2023
First published:	2022
Authors:	Giacomo Marzi
Dimensions:	210 x 148mm (L x W)
Pages:	110
Edition:	1st ed. 2022
ISBN-13:	978-3-03-099536-2
Categories:	Books
LSN:	3-03-099536-4
Barcode:	9783030995362

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