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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Merged Methods - A Rationale for Full Integration (Hardcover)
Loot Price: R3,381
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Merged Methods - A Rationale for Full Integration (Hardcover)
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A new turn in mixed methods research is here: merged methods. This
provocative book offers a novel analysis of current mixed methods
research, complicating traditional approaches and challenging
existing techniques. Moving beyond the binary
quantitative-qualitative distinction, the book presents
methodologically grounded ways to merge methods in social research
and integrate interpretive and structural approaches in one
instrument or procedure. The book: Considers the importance of
merging both epistemologies and methodologies. Showcases eight
merged methods research approaches, from the Delphi method to
multimodal content analysis. Explores the opportunities for merging
methods using computational techniques, such as text mining. This
innovative book is a must-read for any postgraduate student or
researcher across the social sciences wanting to develop their
understanding of mixed methods research.
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