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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Basic Marketing Research (with Qualtrics Printed Access Card) (Hardcover, 8th edition) Loot Price: R1,450

Discovery Miles 14 500

Repayment Terms: R136 pm x 12*

You Save: R120 (8%)

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Basic Marketing Research (with Qualtrics Printed Access Card) (Hardcover, 8th edition): Gilbert Churchill, Tom Brown, Tracy...

Basic Marketing Research (with Qualtrics Printed Access Card) (Hardcover, 8th edition)

Gilbert Churchill, Tom Brown, Tracy Suter

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List price ~~R1,570~~ Loot Price R1,450 Discovery Miles 14 500 | Repayment Terms: R136 pm x 12* You Save R120 (8%)

Expected to ship within 10 - 15 working days

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Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	November 2013
First published:	November 2013
Authors:	Gilbert Churchill • Tom Brown • Tracy Suter
Dimensions:	284 x 224 x 25mm (L x W x T)
Format:	Hardcover - Cloth over boards • Online resource
Pages:	512
Edition:	8th edition
ISBN-13:	978-1-133-18854-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-133-18854-0
Barcode:	9781133188544