Why is BASIC MARKETING RESEARCH the best-selling marketing
textbook? It is a best seller because it's written from a student's
perspective. Authors Brown, Suter, and Churchill know that for a
marketing textbook to be effective, students have to be able to
understand it. And they've achieved that time and again. This
edition is packed with the features that made it a best-seller in
the first place, from study tools to updated content to an
easy-to-read writing style. Plus, in this volume you'll learn more
about how experts gather data and how to use it yourself to turn
greater profits.
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