Plant-Based Food Consumption - Products, Consumers and Strategies (Paperback)

Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetarian, vegetarian and vegan diets. The book provides an overview of plant-based food products and their associated health and nutrition benefits, drawbacks, potential consumers, and strategies for approaching this emerging market. Moving from the analysis of consumers’ motivations and needs, the book describes how companies manage new product development or product rejuvenation. In addition, the book provides consumer science and marketing strategies through short case studies designed to help the reader understand how to put theory to practice. Food scientists, food developers, food marketers, academics and students studying related areas will benefit from this important reference.

General

Imprint:	Woodhead Publishing Ltd
Country of origin:	United States
Series:	Woodhead Publishing Series in Consumer Science and Strategic Marketing
Release date:	November 2023
First published:	2024
Editors:	Giovanna Bertella • Cristina Santini
Dimensions:	229 x 151mm (L x W)
Format:	Paperback
Pages:	308
ISBN-13:	978-0-323-98828-5
Categories:	Books
LSN:	0-323-98828-8
Barcode:	9780323988285

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!