Books > Reference & Interdisciplinary > Communication studies > Research methods
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Research Methods for Strategic Management (Hardcover, New)
Loot Price: R4,582
Discovery Miles 45 820
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Research Methods for Strategic Management (Hardcover, New)
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The field of strategic management has developed significantly since
its birth from "business policy" and "business planning" in the
1960s. Pioneering studies were essentially normative, prescriptive,
and often based on in-depth case studies. The evolution of
strategic management into a respected field of academic study
resulted from the adoption of research methods previously employed
in economics. Today, research in strategic management is likely to
employ a mixture of methods borrowed from related and unrelated
disciplines, such as politcal sciences, psychology, neuroscience,
and behavioral economics, which can be confusing to researchers new
to the field. This book provides the reader with a broad
introduction to the array of qualitative and quantitative research
methods required to investigate strategic management. Throughout
the book, strong emphasis is placed on practical applications that
transcend the mere analysis of the theoretical roots of single
research methods. The underlying result is a book that encourages
and aids readers to "learn by doing" - in applying the implications
of each chapter to their own research. This text is vital reading
for postgraduate students and researchers focused on business
strategy.
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