This collection brings together social semiotic, ethnographic, and
conversation analytic approaches to multimodality in global studies
of shopping, drawing on the rich diversity of the latest multimodal
methods to critically reflect on shopping as a cornerstone of
contemporary social life. The volume explores shopping as an area
of study in its own right, with the buying and selling of goods and
services a fundamental part of the social and cultural life of
human communities for centuries. The book looks at both online and
offline shopping, examining it as both everyday multi-sensorial
practice and its translation into the interactive text and imagery
that comprise the online shopping experience, from London street
markets to Japanese grocery shops to Danish supermarkets to
worldwide online shopping sites. Highlighting the diversity of
modern multimodal approaches through contributions from established
scholars, the book critically surveys both the challenges and
opportunities in the embodied interactions between buyers and
sellers and how these points of connection have been translated and
will continue to transform in the age of algorithms and emergent
technologies. This book will appeal to students and scholars
interested in multimodality, multimodal conversation analysis,
social semiotics, social interaction, and retail studies.
General
| Imprint: |
Taylor & Francis
|
| Country of origin: |
United Kingdom |
| Series: |
Routledge Studies in Multimodality |
| Release date: |
September 2023 |
| First published: |
2024 |
| Editors: |
Gitte Rasmussen
• Theo Van Leeuwen
|
| Dimensions: |
229 x 152mm (L x W) |
| Pages: |
232 |
| ISBN-13: |
978-1-03-225591-0 |
| Categories: |
Books
|
| LSN: |
1-03-225591-9 |
| Barcode: |
9781032255910 |
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