Change is inevitable. This is the only constant in our lives. Yet,
change is also something that we fear. We seek comfort in the
familiar, in routines and in conventions. We are afraid of things
that we don't know or we don't understand. We fear change because
we don't know how change will affect us. Change, however, is
necessary for progress. Sometimes, change happens naturally due to
circumstances beyond our control, and sometimes we initiate change
because we can or because we must. In 2020, we experienced the
biggest change of our lifetimes. For a brief moment in history, the
world came to a halt. Then, everything changed. Many things that we
used to take for granted no longer applied. We experienced major
disruptions to our daily lives. As if in some kind of perfect
storm, so many things happened all at once - global pandemic,
social inequalities, climate change, racial injustices, riots and
unrests, gender struggles and rapid advances of new technologies.
This book started to take shape in the midst of it all, and in a
way, it is a time capsule of how we experienced the birth of what
became known as the 'new normal'. Designers are the kind of people
who thrive in times of change. In fact, it is their job to create
change. The nature of their job is such that they have to take an
existing situation and change it into a better, or a more preferred
situation. Some do this by relying on their imagination and
personal experiences, and some use evidence-based research to
inform their work. Regardless of this, many share the belief that
they can somehow make the world a better place - on a micro or a
macro level. During this period of massive change, Gjoko Muratovski
invited ten highly influential design figures - including iconic
design leaders such as Carole Bilson, Karim Rashid, Bruce Mau,
Steven Heller and Don Norman - to reflect on the state of things
today. In return, each one of them shares a highly personal account
on why change is good. The book also features a foreword written by
the president of the World Design Organisation (WDO), Srini
Srinisavan, and a conclusion by one of the greatest design
philosophers of our time, Ken Friedman. By looking to the past and
reflecting on the present, these designers project very personal
images of the future that they would like to see. The conversations
are very broad, and they cover highly diverse topics. From the
effects of the pandemic, to issues of race and gender, notions of
beauty, technology and industry, to global and local economies,
politics, power, privilege and the importance of community. A
'must-read' for anyone interested in how designers and design can
change the world. Gjoko Muratovski is a university executive,
award-winning designer and innovation consultant working with
leading organisations, Fortune 500 companies and governments from
around the world, and a fellow of the Design Research Society.
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