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Corporate Innovation (RLE Marketing) - Marketing and Strategy (Paperback) Loot Price: R1,328
Discovery Miles 13 280
Repayment Terms: R124 pm x 12*
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Corporate Innovation (RLE Marketing) - Marketing and Strategy (Paperback): Gordon Foxall

Corporate Innovation (RLE Marketing) - Marketing and Strategy (Paperback)

Gordon Foxall

Series: Routledge Library Editions: Marketing

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Loot Price R1,328 Discovery Miles 13 280 | Repayment Terms: R124 pm x 12*

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This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: November 2015
First published: 1984
Authors: Gordon Foxall
Dimensions: 234 x 156 x 15mm (L x W x T)
Format: Paperback
Pages: 282
ISBN-13: 978-1-138-96682-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
LSN: 1-138-96682-7
Barcode: 9781138966826

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