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Choice Matters - How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care) (Paperback)
Loot Price: R1,905
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Choice Matters - How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care) (Paperback)
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The direct-to-consumer business model has transformed how people
seek out goods and services from music to mortgages. So what
happens now that the revolution has come for healthcare? While
consumers have begun to insist on healthcare that is as convenient
and personalized as nearly every other good or service they
purchase, most healthcare provider organizations, physicians, and
insurance companies remain woefully unprepared to meet this demand.
Choice Matters is the healthcare sector's guide to understanding
and delivering the brand of consumer-centered care that is an
imperative for the Zocdoc age. Drawing on the authors' diverse
backgrounds in medicine, business, and public policy, this
practically-oriented resource offers an on-the-ground introduction
for clinicians and managers to better understand: * The differences
between healthcare and other consumer-driven markets * What factors
are most important for consumers in seeking care providers * How
consumers make decisions about healthcare * The system-wide effects
of increased consumer choice in healthcare * The important
distinction between patients and consumers By celebrating the
possibilities inherent to consumer-centered healthcare, Choice
Matters offers a refreshing, empirically informed take on how
healthcare in the United States can flourish, not wither, in the
new economy.
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