Books > Reference & Interdisciplinary > Communication studies > Research methods
|
Buy Now
Analysis of the Cognitive Interview in Questionnaire Design (Paperback)
Loot Price: R1,342
Discovery Miles 13 420
|
|
Analysis of the Cognitive Interview in Questionnaire Design (Paperback)
Series: Understanding Qualitative Research
Expected to ship within 10 - 15 working days
|
Cognitive interviewing, based on the self-report methods of
Ericsson and Simon, is a key form of qualitative research that has
developed over the past thirty years. The primary objective of
cognitive interviewing, also known as cognitive testing, is to
understand the cognitive mechanisms underlying the survey-response
process. An equally important aim is contributing to the
development of best practices for writing survey questions that are
well understood and that produce low levels of response error. In
particular, an important applied objective is the evaluation of a
particular set of questions, items, or other materials under
development by questionnaire designers, to determine means for
rewording, reordering, or reconceptualizing. Hence, as well as
providing an empirical, psychologically oriented framework for the
general study of questionnaire design, cognitive interviewing has
been adopted as a 'production' mechanism for the improvement of a
wide variety of survey questions, whether factual, behavioral, or
attitudinal in nature. As with other methods that rely on
qualitative data, cognitive interviewing has increasingly been
criticized for being lax in the critical area of the development of
systematic methods for data reduction, analysis, and reporting of
results. Practitioners tend to conduct cognitive interviewing in
varying ways, and the data coding and compilation activities
undertaken are often nonstandardized and poorly described. There is
a considerable need for further development-and
documentation-relating not only to a description of this variation
but also to providing a set of recommendations for minimal
standards, if not best practices. The proposed volume endeavors to
address this clear omission.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.