This popular introductory book provides a clear introduction to the
key ideas within media studies. The friendly writing style and
everyday examples, which made the first edition a favourite with
students and lecturers alike, has been retained and updated in this
new edition.
This comprehensive text provides a wide-ranging perspective on
the Media and: Uses examples and case studies from the real world
Shows how key concepts can help us understand the relationship
between the Media and society Provides a clear explanation of how
critical perspectives on the Media construct thinking about media
businesses, texts and audiences The fully updated new edition
features new boxed summaries of critical approaches and key
thinkers. Chapters cover the main topics that students are likely
to encounter in their studies, including advertising, media and
violence, news, politics, young audiences, globalization, sport,
popular music and new technology.
This book is essential reading for students in Media Studies,
Cultural Studies and courses with a media interest, such as
Sociology and English.
Please visit our supporting website for two additional chapters
on Approaches to Film and Gendered Magazines:
www.openup.co.uk/burton
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