Re-Inventing the Media provides a highly original re-thinking of
media studies for the contemporary post-broadcast, post-analogue,
and post-mass media era. While media and cultural studies has made
much of the changes to the media landscape that have come from
digital technologies, these constitute only part of the
transformations that have taken place in what amounts of a
reinvention of the media over the last two decades. Graeme Turner
takes on the task of re-thinking how media studies approaches the
whole of the contemporary media-scape by focusing on three large,
cross-platform, and transnational themes: the decline of the mass
media paradigm, the ongoing restructuring of the relations between
the media and the state, and the structural and social consequences
of celebrity culture. By addressing the fact that the reinvention
of the media is not simply a matter of globalising markets or the
take-up of technological change, Turner is able to explore the more
fundamental movements and widespread trends that have significantly
influenced the character of what the contemporary media have
become, how it is structured, and how it is used. Re-Inventing the
Media is a must-read for both students and scholars of media,
culture and communication studies.
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