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Environmentalism and the Mass Media - The North/South Divide (Hardcover)
Loot Price: R5,642
Discovery Miles 56 420
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Environmentalism and the Mass Media - The North/South Divide (Hardcover)
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The mass media in different countries reflects dominant concerns of
contemporary societies. Ideas of "environmentalism" are often broad
and imprecise, holding neither meaning or currency. This volume
discusses the diverse ideas of "environmentalism", the way
environmental ideas circulate, and public reaction to environmental
concerns conveyed by the media. Drawing on interviews with
journalists, media pictures, and public opinion surveys in both UK
and India, the authors outline the differing cultural, religious
and political contexts against which "world views" form present an
interesting picture between North and South. Mass media and
communication technology is in danger of locking Northern countries
into a ghetto of environmental self-deception thereby perpetuating
poverty in the South. The South's goal remains the attainment of
development; the North sees "environmental" problems occuring
"elsewhere" - in Eastern Europe and developing countries. Whether
or not "environmentalism" becomes a universal cause depends on how
and to what extent such sharply contrasting world views can
converge.
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