The world s housing markets have seen the sharpest slowdown in
prices and transactions for over a generation nowhere more so than
in Britain. So what can the property industry learn from the
experience? This book sets out the signals that were appearing from
2005 onwards as the foundations of the industry began to crack.
Norwood asks: why were they missed? Why did so few people speak out
against gluts of apartments in major city centres targeted at
falling numbers of investment buyers? Did we not know or care that
property scams were becoming rife? Could we not see at least some
alarm signals from the problems destroying the property industry in
Spain?
For the first time, senior figures from all elements of the
residential industry developers, agents, analysts, lenders,
planners and pundits comment on what they believe led to the
downturn. The book then sets out what the industry may learn from
the experience. It compares those developers and estate agents that
down-sized or collapsed altogether with those that survived and, in
some cases, even prospered in the downturn. It identifies common
indicators amongst those that remained strong through a fifty
percent collapse in sales and a twenty-fiver percent plus collapse
in prices, and offers insights into how policies of diversification
and modernisation helped many companies survive. It also looks to
the future and presents a sobering vision, created by scores of
experts interviewed during the downturn, of what the market may be
like when volumes, prices and spirits move upwards once again.
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