This book is a must have for those estate agents who want to work
more effectively in order to grow their business and profits. With
12,000 separately owned estate agencies in the UK this book
illustrates how new technology and working practices can
revolutionise the industry. Technology can help to improve the
competitiveness and sometimes-tarnished image of estate agents in
the eyes of the general public. The book contains case studies from
international markets and shows how competitive the industry is and
how each competitor needs to adopt new approaches to outwit rivals
- and to reassure an increasingly sceptical public that agents are
worth using, add value and earn their commission.
General
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