Persuasion and power in the modern world - report of session 2013-14 (Paperback)

While strong Armed Forces remain the bedrock in safeguarding national interests new kinds of power projection are now required, both to make the use of force ('hard power') more effective and in some instances to replace it with the deployment of what has been labelled 'soft power'. Soft power involves getting what a country wants by influencing other countries to want the same thing, through attraction, persuasion and co-option. The information and digital revolution has transformed international relations and foreign policy, meaning that the UK must win over new and wider audiences to its point of view. The UK must change the way it interacts with other nations and communities, and is well-equipped to do so. Soft power methods of exercising international influence must now be combined with older approaches in order to secure and promote the UK's interests and purposes. To ensure that the exercise of soft power takes its place at the core of government policy-making, the Committee calls for the creation of a new strategic unit at the heart of Government. Its purpose would be to assist the Prime Minister in ensuring all Departments understand the importance of soft power and of upholding the UK's reputation, and in swiftly counteracting any potentially damaging policies or messages. While investing in soft power takes time to produce results, the Committee makes a number of recommendations including that BBC World Service's budget is not reduced any further in real terms and that the British Council is properly resourced to encourage the UK's creative industries

General

Imprint:	Tso
Country of origin:	United Kingdom
Series:	House of Lords Papers, 2013-14 150
Release date:	March 2014
First published:	March 2014
Authors:	Great Britain: Parliament: House of Lords: Select Committee on Soft Power and the UK's Influence
Contributors:	David Arthur Russell Howell of Guildford
Dimensions:	300mm (L)
Format:	Paperback
Pages:	155
ISBN-13:	978-0-10-855355-4
Categories:	Books > Social sciences > Politics & government > International relations > General
LSN:	0-10-855355-8
Barcode:	9780108553554

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!