Policymakers globally are seeing the potential for future growth
through embedding greater creativity across their economies. Yet
much academic research has focused on the creative industries as
traditionally defined, rather than looking at the bigger picture.
CCI's research has been the exception, making significant
conceptual and empirical breakthroughs in our understanding of
creative work in the wider economy. This volume should be required
reading for students, researchers and practitioners of innovation
policy.' - Hasan Bakhshi, Director, Creative Economy in Policy
& Research, Nesta, UK'Hearn and his colleagues have amassed an
impressive array of empirical evidence, theoretical insights and
policy prescriptions for understanding how creative workers are
contributing to a variety of industries outside the purely cultural
or creative industry sectors. The scope of their investigations
includes healthcare, banking, manufacturing, digital technology,
creative services, journalism, media and communication, and higher
education. This book significantly advances our understanding of
how creative workers are utilizing their capabilities to contribute
broadly to the economy. It also offers important insights into
professional learning for creative workers and shows how education
can prepare future generations of creative study students to
succeed in today s knowledge based economy.' - Robert DeFillippi,
Suffolk University, US Creative workers are employed in sectors
outside the creative industries often in greater numbers than
within the creative field. This is the first book to explore the
phenomena of the embedded creative and creative services through a
range of sectors, disciplines, and perspectives. Despite the
emergence of the creative worker, there is very little known about
the work life of these 'creatives', and why companies seek to
employ them. This book asks: how does creative work actually
'embed' into a service or product supply chain? What are creative
services? Which industries are they working in? This collection
explores these questions in relation to innovation, employment and
education, using various methods and theoretical approaches, in
order to examine the value of the embedded creative and to discover
the implications of education and training for creative workers.
This book will be of interest to practitioners, policy makers and
industry leaders in the creative industries, in particular digital
media, application development, design, journalism, media and
communication. It will also appeal to academics and scholars of
innovation, cultural studies, business management and labour
studies. Contributors include: D. Bennett, R. Bridgstock, J.
Coffey, S. Cunningham, S. Fitzgerald, A. Freeman, B. Goldsmith, G.
Hearn, J. Pagan, P. Petocz, A. Podkalicka, J. Potts, A. Rainnie, J.
Rodgers, J.H.P. Rodrigues, T. Shehadeh, D. Swan, O. Zelenko
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