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Essentials of Visual Interpretation (Paperback)
Loot Price: R760
Discovery Miles 7 600
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Essentials of Visual Interpretation (Paperback)
Expected to ship within 12 - 19 working days
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Essentials of Visual Interpretation explains how to talk and write
critically about visual media and to examine how evolving visual
environments, media, and technologies affect human
selfunderstanding and culture formation. Lively and accessibly
written chapters provide a solid foundation in the tools and ideas
of visual meaning, familiarizing readers with a growing,
cross-cultural subfield, and preparing them to pursue thoughtful
work in a variety of related disciplines. The authors include rich
examples and illustrations-ranging from cave paintings to memes,
from optical science to visual analytics, from ancient pictographs
to smart phones-that engage students with the fascinating
complexity of visual interpretation. Each chapter introduces
students to key terms and concepts relevant to visual analysis,
with ideas for short individual or group exercises to enhance
understanding. The book is ideal as a primer in visual analysis and
visual communication for students in courses within communication
studies, cultural studies, digital humanities, semiotics, media
studies, and visual anthropology. Online support materials include
multimedia activities for students and links to additional
resources for students and instructors.
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